The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
10 Business Lessons From Your Favorite Christmas Movies
We hope you’ve left the office behind to enjoy good food with family and friends, but as you grab some hot cocoa and settle in for a marathon of holiday classics, be on the lookout for some outstanding business lessons hidden right inside these Christmas movie favorites. .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
10 Tech Tools Every Entrepreneur Should Invest In
Saying that we live in a digital age is a little cliché at this point, but it still holds very true. Every day, entrepreneurs and businesses are looking for ways to integrate and automate technology into their work systems. Technology allows entrepreneurs to stay up to date and maximize producti .... Read More
5 Checklist Tools to Help You Conquer Your To-Do List
There seems to be something that always needs to get done in the busy world of an entrepreneur, whether it is in your personal or professional life. The list of tasks seems never-ending, especially if you are not visualizing it by writing them down. One thing that can make your workdays a lot ea .... Read More
How to Increase Email Deliverability And Land in the Inbox
Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their email .... Read More
4 Reasons Why Having A Community Is Important
It can feel isolating as an entrepreneur and business owner. While we are seemingly more connected than ever thanks to social media, our focus has become increasingly targeted towards increasing the number of connections we have as op .... Read More
How to Keep Your Marriage & Business Thriving at the Same Time
Marital satisfaction is much higher when spouses treat each other like best friends . But it's difficult to maintain a healthy romantic relationship and friendship while you're trying to build your empire. Being an empowered female entrepreneur isn't easy, but it is always worth it. .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
Wise Women Insights 001: Do You Know the Language of Trust?
Imagine, for a moment, that whenever you speak to someone about your products or services, they believe everything you say! You can talk to anyone and provide a reasonable explanation about what you do and why they should buy and the other person believes you. How ea .... Read More
