The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
The Importance of Email Marketing for Entrepreneurs
Keap has helped thousands of small businesses flourish since it's founding in 2001. Their commitment and devotion to the success of small businesses has garnered them a reputation as one of the most trusted resources for entrepreneurs. Here to talk to us about the importance of email .... Read More
Th e 9th Annual PLATINUM Summit took place at the Balboa Bay Resort in Newport Beach, CA. It was an event to remember. Let's hear what people are saying! "OMG. All I can say about my first PLATINUM Summit is "WHY WAS THIS MY FIRST PLATINUM SUMMIT?" Sandra has been speaking .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
Apps That Help Entrepreneurs Optimize Their Digital Marketing Strategy
Did you know that there ar e 582 million entrepreneurs in the world? With numbers like this, entrepreneurs everywhere need a competitive edge. If you’re building and scaling a business, chances are you’re constantly on the lookout for .... Read More
14 Social Media DON'TS for Entrepreneurs
The constant evolution of social media can make it difficult to stay on top of social media etiquette and best practices, especially if you’re an entrepreneur who has a million other things to attend to. When it comes to social media etiquette for business, it takes practice to fully get a grasp .... Read More
7 Social Media Trends for the Rest of 2021
A lot has happened so far in 2021, and the hit of the COVID-19 pandemic has altered the role social media plays within brands. That meant that while some of the trends which were predicted pre-pandemic did end up following through, some didn’t emerge at all. Most notably, eCommerce sales have .... Read More
Why Now is the Right Time to Start a Podcast
The podcast market is booming now more than ever. Just a few years ago, podcasting was a very niche medium, however, it has turned into one of the best ways to share your message with mass audiences. Times have clearly changed for the podcasting business as podcasts have become part of the mains .... Read More
7 Social Media Success Strategies Entrepreneurs Should Implement
Marketing is an important component of any business’ survival tools, especially in the digital age we live in where the competition for consumers' attention online is vicious. For entrepreneurs, social media has become the best place to invest their efforts to reach new consumers or opportunitie .... Read More
