Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
When I started with eWomenNetwork a mere six weeks before conference, I was told that ICON 2021 would be our Super Bowl. Now I don’t know much about sports, but I do know that breaking in a new player weeks before the big game, is a move most coaches wouldn’t be thr .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
Four Ways LinkedIn Can Help Excel Your Career
When you initially hear the word “LinkedIn” there are many terms that may come to mind - professional, business, resumé, etc. It may not even be the first platform you think of when it comes to social media. However, the times hav .... Read More
5 Tips for Aspiring Women Entrepreneurs Eager to Get Going
According to the National Association of Women Business Owners , America has nearly 12 million women-owned businesses, employing nine million people and generating revenue of $1.7 trillion. Being a woman entrepreneur is an extremely rewarding experience; yet, starting a business isn’t as easy .... Read More
In today’s day and age, having a digital footprint is an important part of running a business. Instagram is one of the top leading platforms for businesses internationally. According to Hootsuite , 1 billion people use Instagram, with 500 million using it everyday. With over 70% of the nati .... Read More
