How Aesthetic Plays an Important Role in Business

Taste - This sense allows one to deeply experience aesthetics. Our taste buds play a big part. A key element for taste is the texture, sweetness and sourness. 

Smell - Just like taste, this sense also helps one to experience aesthetics even deeper. This sense plays a big part in various industries from food to beauty and fragrance. It creates a pleasing experience for potential consumers. Key elements for smell include sweetness and strength. (Something to consider with smells are the memories and visuals that are created in the mind once it’s sensed.)

Touch - Being the largest organ of the human body, it's a great way to experience aesthetics. Imagine feeling the texture of your favorite article of clothing or your cellular device. It can play a huge part in the purchasing process. The key elements of touch are texture, shape, weight, temperature, vibration and comfort. 

Why aesthetic design matters?

Aesthetics are more prominent in business now more than ever. The expectations of potential consumers have evolved all together when it comes to the design field. As attention spans decrease, incorporating aesthetics can also stimulate the mind to spend a little more time on what you’re offering. It’s ALL about creating an experience that bring pleasure and simplicity. 

Have you ever noticed that products and services that are perceived as easier to use and more valuable than less visually pleasing ones are quicker to be sold? A perfect example of this recent “Aesthetic-useability” phenomenon are Apple’s Airpods. They’re priced high due to the convenience and design of the product that provides a pleasurable experience to the user. 

So, keep in mind that early impressions of your product or service matters. It will influence how potential consumers feel and think about it. Aesthetic design can affect long-term attitudes about products and even people. This can result in customer loyalty and brand tolerant when things go south. 

How does it play into social media?

A huge thing that we pushed during our Annual Entrepreneur Conference + Expo this year was the importance of social media. This is the first platform that most people will check before purchasing a service or product. Therefore, you want to make sure that your aesthetic design across all platforms is cohesive and consistent. For a visual example, check out our Instagram (@ewomennetwork) to see how we use aesthetics to elevate eWomenNetwork. 

Conclusion: Start implementing aesthetics NOW

First impressions matter. Aesthetic design provides a sense of pleasure that directly correlates with positivity. It’s perceived as more friendly, usable, and valuable.  Just check out the aesthetic of this article - did it help you make it to the end of this article?

Be sure to consider finding a balance between usability and aesthetics too. Just because something is pretty doesn’t mean it will attract potential consumers if the usability doesn’t match expectations.

If you’re looking to elevate your business’ aesthetics check out our Celebrity Science services. We offer programs that will help you get a better understanding of how aesthetics play a role with your brands. The tools and resources provided will show you step-by-step how to create and execute our own successful strategies and tactics into your own work.