The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
5 Business Trends to Expect in 2022
It was just less than two years ago when our whole world changed. No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are a .... Read More
5 Checklist Tools to Help You Conquer Your To-Do List
There seems to be something that always needs to get done in the busy world of an entrepreneur, whether it is in your personal or professional life. The list of tasks seems never-ending, especially if you are not visualizing it by writing them down. One thing that can make your workdays a lot ea .... Read More
Maintaining and Adapting to the Digital Side of Your Business
In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More
How to Increase Email Deliverability And Land in the Inbox
Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their email .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
6 Best Facebook Practices for Entrepreneurs
This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More
7 Websites All Female Business Owners Should Read
As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More
