The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
When I started with eWomenNetwork a mere six weeks before conference, I was told that ICON 2021 would be our Super Bowl. Now I don’t know much about sports, but I do know that breaking in a new player weeks before the big game, is a move most coaches wouldn’t be thr .... Read More
The 20th Annual Entrepreneur Conference Expo Recap
Last week we celebrated our 20th Annual Entrepreneur Conference + Expo and it was ICONIC. We chose the name ICON because the Conference is awe-inspiring every year and our 20th anniversary was better than ever. The International Conference brings together such a diverse group of women entr .... Read More
What to Wear to the Annual eWN ICON
We are less than a week away from eWomenNetwork’s 2021 ICON , so it’s crunch time to find yourself some iconic outfits. Our conference will have you moving around quite a bit, engaging and interacting with others, so dress for comfort. However, keep in mind there will be several photo opps .... Read More
The Importance of Business Conferences for Entrepreneurs
When it comes to being an entrepreneur, it’s not always about what you know, it’s also about who you know. It doesn’t matter how new or experienced you are as an entrepreneur, or how big or small your business is. Attending relevant events and conferences allow you to take your business to t .... Read More
7 Social Media Trends for the Rest of 2021
A lot has happened so far in 2021, and the hit of the COVID-19 pandemic has altered the role social media plays within brands. That meant that while some of the trends which were predicted pre-pandemic did end up following through, some didn’t emerge at all. Most notably, eCommerce sales have .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
Top Small Business Trends to Watch For in 2021
This year was full of unexpected disruptions and transitions for small businesses, and it’s looking like 2021 will be the year of continued growth. Small businesses must put all that was learned this year into action in order to achieve success. Here are eight small business trends to wa .... Read More
Fashion Meets Comfort with Contemporary Clothing Brand, Peach
When it comes to work attire we often have to sacrifice comfort for looking “the part”. Well, this no longer h as to be the case thanks to the contemporary fashion brand, Peach! Peach was founded on the simple idea that a lifestyle brand could help women elevate their everyday. They often focus .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
