Your First Steps Towards Traditional Publishing
We’ve talked a lot about the benefits of entrepreneurs writing and publishing books. We’ve covered the pros and cons of traditional publishing vs. self-publishing and covered what you need to do in self-publishing to increase your chances of bookstore placement . But if you’ve bee .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
10 Business Lessons From Your Favorite Christmas Movies
We hope you’ve left the office behind to enjoy good food with family and friends, but as you grab some hot cocoa and settle in for a marathon of holiday classics, be on the lookout for some outstanding business lessons hidden right inside these Christmas movie favorites. .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
8 Public Relations Tips Every Entrepreneur Can Implement Without Having A Degree In PR
Understanding the power of your unique story and media is critical for your business's success. First let’s discuss what Public Relations , also known as PR is, PR is the art of creating and delivering messages that generate publicit .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
How to Gain PR During a Pandemic
During unprecedented times, it’s best to tailor your marketing strategies to change in line with the environment the world is currently living in. Many businesses have transformed their marketing plan in the past couple of months due to COVID-19, and we can guarantee that if they did it correctl .... Read More
Technological Assets: Why Headsets Are Vital For Remote Working
What better time to upgrade your technology than during a pandemic where you can only work from your home office? Companies around the world are pivoting and getting innovative with their use of technological resources. This is no surprise with the current rise of the digital space. If you can’t .... Read More
