The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
5 Ways You Can Avoid Stagnant Productivity While Working Remote
It’s still a very uncertain time as the COVID-19 pandemic continues and numbers are constantly fluctuating. Many business owners are taking safe measures by pushing the returning to office date all the way into 2021. This means working remotely will continue to be a trend we see throughout the r .... Read More
You’ve decided to start a business and leave your day job, congrats! It’s an exciting time to step into entrepreneurship and find that freedom that’s been calling you. You’re probably excited and a little nervous at the same time, which is totally understandable. It’s a big step! Big steps nee .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
Building Your Intentional Nonprofit Partnership
Why Build a Nonprofit Partnership? There’s plenty of buzz these days about “Cause Marketing.” Businesses are entering into partnerships with diverse nonprofits in order to enhance their image, boost sales, engage employees, and build customer loyalty. Most likely, if you are an .... Read More
Corporate Social Responsibility: Not Just a Trend
In August 2017, I spoke about Corporate Social Responsibility , or CSR, to the Vancouver chapter of eWomenNetwork . After my talk, the first question I was asked was how I started my journey to running a socially responsi .... Read More
Same Kind of Different as Me - The Movie
eWomenNetwork Founder & CEO, Sandra Yancey interviews Ron Hall at the 2017 eWomenNetwork Entrepreneur Conference & Expo about his upcoming new movie, Same Kind of Different as Me . The movie is based on his NY Times Best-Selling book of the same name. It tells the true st .... Read More
15-Year Old Honored for Helping Children of Fallen Officers
Megan O’Grady, of Cape Coral, Florida, is not your average teenager. Instead of being preoccupied with boys, friends and other teenage distractions, she is spending time helping children cope with the tragedy of losing a parent in the line of duty. She's doing this one bear at a time. .... Read More
5 Keys to Grow & Sustain a Successful Nonprofit
Make no mistake about it - a nonprofit is a business and should be run as such. Yes, you have a board to report to who makes decisions, but the same components that make for a successful business is also applied to a nonprofit organization. 5 Keys to Grow & Sustain a Successful Nonprofit T .... Read More
