The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
5 Business Trends to Expect in 2022
It was just less than two years ago when our whole world changed. No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are a .... Read More
How to Achieve A Millionaire Mindset As An Entrepreneur
So you want to grow in various ways as an entrepreneur this year. You set your resolutions and have a pretty good idea of what you want for yourself, but have you taken the necessary steps to ensure that your goals are attainable? One of the best steps you can take to become the best version of .... Read More
How to Change Your Mindset to See a Challenge as an Opportunity
The journey of becoming a successful entrepreneur usually starts with the shifting of the mindset. This involves a lot of self-realization and the patience to understand one’s self in relation to outside factors. One of the biggest things that many entrepreneurs may have to face is moving from s .... Read More
7 Creative Ways to Keep A Positive Attitude
Amidst what is currently going on with the #BlackLivesMatter movement and COVID-19 pandemic being in effect, it is easy to slip into a negative mindset. Many may find themselves viewing the world from a dark perspective or being at fault for blaming themselves for what is happening. We’re ha .... Read More
Ways to Improve Internal Processes During a Pandemic
Has your business slowed down? Are you putting certain aspects on pause? We’re here to let you know that it is completely normal. Many businesses are feeling the effects of the COVID-19 pandemic. In fact, 96 percent of small business owners say their businesses have been impacted. Howe .... Read More
Maintaining and Adapting to the Digital Side of Your Business
In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
6 Best Facebook Practices for Entrepreneurs
This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More
