Th e 9th Annual PLATINUM Summit took place at the Balboa Bay Resort in Newport Beach, CA. It was an event to remember. Let's hear what people are saying! "OMG. All I can say about my first PLATINUM Summit is "WHY WAS THIS MY FIRST PLATINUM SUMMIT?" Sandra has been speaking .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
Why Having A Supportive Tribe Is So Important To Success
One of the most appealing reasons to become a business owner is the freedom it has to offer, but the advancement of your business relies on you in many ways which can become very lonely. The business world can be cut-throat and there are many ups and downs along the way, so having a support syst .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
10 Must-Watch Documentaries for Female Entrepreneurs
With the ongoing pandemic, chances are you’re still spending a lot of time at home. But if you’re looking for some inspiration and motivation to help you reach the next level of success in your business, you don’t have to go too far from your couch. There are many books and films you can spend y .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
