Let me go ahead and start this off with saying that I hate the term “working mom,” because I believe even stay-at-home-moms are also WORKING moms. Mom-life ain’t easy and whichever path you choose; you are going to be putting in work. What I also know, is that wh .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
Why Being Overworked Isn't a Badge of Honor
When I Google “how many hours a week do entrepreneurs work?” my jaw drops, I shake my head, and I want to send a cozy blanket and a bottle of Goli’s Relax Restore Unwind gummies to every member of eWN, because OMG. You ladies work hard. Building a business from the gr .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
The Power of Investing in Yourself as an Entrepreneur
Investing is something everyone does, whether it’s growing relationships with other people or spending your time posting on social media. For many entrepreneurs, their biggest investment comes from putting their best efforts into their business and investing in the people they work with. It take .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
How to Increase Email Deliverability And Land in the Inbox
Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their email .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
5 Tips on How To Practice Self-Care in the Workplace
It’s important to unplug from the daily routine, especially when your day consists of work from the time the sun shines till it comes back - entrepreneur life. Self-care means giving the world the best version of you instead of what is left of you. This consists of a day at the spa, .... Read More
