As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
It’s now been sixth months since I started my journey with eWN. Prior to eWomenNetwork I spent 10 years in Business Development at Barnes & Noble, where I focused heavily on live events for major authors, book festivals, and more. In addition to that, I also have backgrounds in theat .... Read More
Skills Entrepreneurs Must Elevate Before the New Year
The New Year is right around the corner. This means it’s a time for fresh starts and new perspectives. The entrepreneur that you were at the beginning of the year no longer exists. Global trends, life events, and market shifts have caused you to evolve over the months. You’re looking forward to .... Read More
6 Reasons Why Empathy Is Good For Entrepreneurs
Exceptional entrepreneurs today need a wide array of skills and traits to be successful within their business. Empathy is a big trait that many may overlook, but it’s one of the most important characteristics a leader should possess. It can e .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
What's Your Relationship with Money?
Money - Every business owner wants it, BUT not every business owner wants to work for it, ask for it or even acknowledge it. There are times I get pushback for bringing up this topic. “LoriAnne, money isn’t everything!” Of course, it’s not, but money is in every a .... Read More
Why You Need a Content Audit & How To Do It
What is a content audit and do I need one? I’ll answer the second part of that question first, YES! Now to the first part of that question – what is a content audit? Content itself is anything you are saying, writing, publishing to get the message out about your product or .... Read More
How to Easily Write a Blog that People Want to Read
There's a lot more to writing a blog than the actual content itself. But who has the time or the patience to write a blog if nobody is going to read it? After all, you've got a business to run! As a former CBS Radio Reporter and TV News Producer for all the major networks, I know what it m .... Read More
How to Bootstrap, Boogie and Borrow Your Way to Success
Almost 2 decades ago, Sandra Yancey bootstrapped her way from a room above her garage to create her dream. She succeeded, and continues to scale and re-imagine her business. Her company is now one of the largest women’s business networks in North America. Her journey from bootstrap to bo .... Read More
Women-Owned Businesses Lack Access to Capital
According to the 2012 Census report, women own 36% of all privately held businesses. They account for an economic impact of $3 trillion due to jobs they create and maintain. That's 16 percent of all U.S. jobs! Yet, one of the biggest issues for women-owned businesses is lack of access to capital. .... Read More
