The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
7 Social Media Trends for the Rest of 2021
A lot has happened so far in 2021, and the hit of the COVID-19 pandemic has altered the role social media plays within brands. That meant that while some of the trends which were predicted pre-pandemic did end up following through, some didn’t emerge at all. Most notably, eCommerce sales have .... Read More
Top Small Business Trends to Watch For in 2021
This year was full of unexpected disruptions and transitions for small businesses, and it’s looking like 2021 will be the year of continued growth. Small businesses must put all that was learned this year into action in order to achieve success. Here are eight small business trends to wa .... Read More
2019 eWN Entrepreneur Pre-Conference Highlights
In case you missed it, yesterday we kicked off our 2019 International eWomenNetwork Entrepreneur Pre-Conference hosted by our Director of Digital Marketing, Briana Dai . If you attended early, then you already know all the great resources and tools shared. However, if .... Read More
Fashion Meets Comfort with Contemporary Clothing Brand, Peach
When it comes to work attire we often have to sacrifice comfort for looking “the part”. Well, this no longer h as to be the case thanks to the contemporary fashion brand, Peach! Peach was founded on the simple idea that a lifestyle brand could help women elevate their everyday. They often focus .... Read More
How to Make the Most Out of Your Taxes
Being an entrepreneur often seems like the dream life when you get to focus on the fun parts like marketing, networking, and even sales. But all of the fun parts may be a waste if you are not focusing on the bottom line. One area that you can pay attention to that will really .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
How to Use Video to Boost Your Bottom Line
Gone are the days of traditional marketing as the new age of digital marketing breaks through. There are tactics, such as articles and advertisements that could fuel the growth of your business, but few prove more effective in today’s digital age than securing your video marketing strategy .... Read More
What's Your Relationship with Money?
Money - Every business owner wants it, BUT not every business owner wants to work for it, ask for it or even acknowledge it. There are times I get pushback for bringing up this topic. “LoriAnne, money isn’t everything!” Of course, it’s not, but money is in every a .... Read More
7 New Year’s Resolutions for Driven Entrepreneurs
As a female entrepreneur, you’ve probably learned a lot in 2018 that you plan on growing from in the New Year. It’s always good to be aware of these lessons and turn them into your resolutions. Maybe it includes a set of purposes that will inspire other women going into the business or p .... Read More
