The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Social Distancing Doesn’t Mean Abandoning Your Community
The COVID-19 pandemic has forced many entrepreneurs to change their day-to-day routine. One major factor being how they communicate. The days of meeting up at coffee shops or working from co-working spaces are temporarily gone. It’s time to get innovative with communication strategies and turn t .... Read More
2019 eWN Entrepreneur Pre-Conference Highlights
In case you missed it, yesterday we kicked off our 2019 International eWomenNetwork Entrepreneur Pre-Conference hosted by our Director of Digital Marketing, Briana Dai . If you attended early, then you already know all the great resources and tools shared. However, if .... Read More
How to Make the Most Out of Your Taxes
Being an entrepreneur often seems like the dream life when you get to focus on the fun parts like marketing, networking, and even sales. But all of the fun parts may be a waste if you are not focusing on the bottom line. One area that you can pay attention to that will really .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
How to Use Video to Boost Your Bottom Line
Gone are the days of traditional marketing as the new age of digital marketing breaks through. There are tactics, such as articles and advertisements that could fuel the growth of your business, but few prove more effective in today’s digital age than securing your video marketing strategy .... Read More
What's Your Relationship with Money?
Money - Every business owner wants it, BUT not every business owner wants to work for it, ask for it or even acknowledge it. There are times I get pushback for bringing up this topic. “LoriAnne, money isn’t everything!” Of course, it’s not, but money is in every a .... Read More
7 New Year’s Resolutions for Driven Entrepreneurs
As a female entrepreneur, you’ve probably learned a lot in 2018 that you plan on growing from in the New Year. It’s always good to be aware of these lessons and turn them into your resolutions. Maybe it includes a set of purposes that will inspire other women going into the business or p .... Read More
6 Best Facebook Practices for Entrepreneurs
This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More
7 Websites All Female Business Owners Should Read
As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More
