The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it.  You know your business better than anyone, and your brand is the creative manifestation of your business.  What would Nike be without the swoosh?  What would Disney be without the iconic swirling type font?  What would Tiffany & Co. be without .... Read More

Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

5 Business Trends to Expect in 2022

It was just less than two years ago when our whole world changed.  No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are a .... Read More

Maintaining and Adapting to the Digital Side of Your Business

In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More

How to Dress Like a Boss On a Budget

Fall is right around the corner which means it’s time to switch out that wardrobe and mix in some warmer items to transition to the pre-Winter days ahead. If you attended our 19th Annual Entrepreneur Conference and Expo pre-conference day .... Read More

What to Wear to the Annual #EWNCONF

We’re less than a month away from our 2019 eWomenNetwork Conference and Expo , which means there’s still time to prepare. Make sure you pay special attention to the clothing items you bring and keep in mind the activities that you’ll be taking part in. There will be a lot of moving around .... Read More

6 Strategies that will Improve E-commerce Sales in 2019

  
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.  E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More

Fashion Meets Comfort with Contemporary Clothing Brand, Peach

When it comes to work attire we often have to sacrifice comfort for looking “the part”. Well, this no longer h as to be the case thanks to the contemporary fashion brand, Peach! Peach was founded on the simple idea that a lifestyle brand could help women elevate their everyday. They often focus .... Read More

7 Important Things to Consider When Redesigning Your Business's Logo

 
  The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More