The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
5 Business Trends to Expect in 2022
It was just less than two years ago when our whole world changed. No matter how different we think we are from the people we meet, the events that began in early 2020 intrinsically connect us all as the global pandemic has become a cultural touchstone and forever changed who we are a .... Read More
5 Ways You Can Avoid Stagnant Productivity While Working Remote
It’s still a very uncertain time as the COVID-19 pandemic continues and numbers are constantly fluctuating. Many business owners are taking safe measures by pushing the returning to office date all the way into 2021. This means working remotely will continue to be a trend we see throughout the r .... Read More
You’ve decided to start a business and leave your day job, congrats! It’s an exciting time to step into entrepreneurship and find that freedom that’s been calling you. You’re probably excited and a little nervous at the same time, which is totally understandable. It’s a big step! Big steps nee .... Read More
Maintaining and Adapting to the Digital Side of Your Business
In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More
The 19th Annual Entrepreneur Conference + Expo Recap
Last week we celebrated our 19th Annual Entrepreneur Conference + Expo and it was ICONIC. So iconic, in fact, that we revealed the new name for our 20th year: eWN ICON. We chose that name because the Conference is iconic every year and our 20th anniversary will be bigger and better than ever .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
6 Best Facebook Practices for Entrepreneurs
This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More
7 Websites All Female Business Owners Should Read
As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More
