Smart Ways to Create Memorable Unboxing Experiences for Your Brand
For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities. The packaging arose from the demand for the protec .... Read More
3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur
Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
Building Your Intentional Nonprofit Partnership
Why Build a Nonprofit Partnership? There’s plenty of buzz these days about “Cause Marketing.” Businesses are entering into partnerships with diverse nonprofits in order to enhance their image, boost sales, engage employees, and build customer loyalty. Most likely, if you are an .... Read More
How to Climb Out of the Plateau and Grow Your Business
Have you hit a plateau? Has your business just stopped growing and you just can’t figure out why? Are you exhausted? Do you feel like you spend every day running just to keep up and still falling short? In our society today, we are expected to do and be so man .... Read More
6 Steps to Turn Boring Processes into Profits
Let’s face it. In many ways, creating, implementing and following processes IS boring. Creating processes the first time can be hard, tedious, and time consuming. Since we’re already overwhelmed with too much to do and too little time to do it, it’s the last .... Read More
3 Ways Your WHY Story Will Attract Loyal Customers
The #1 way to create rapport and emotional connection is to become a GREAT storyteller. It’s one of the most powerful communication tools to grow your business quickly. Whether you present your offers 1-to-1, to groups, online or offline, a story will capture attention an .... Read More
When to "Bless and Release" Your Customer
If you've been in business long enough, you probably have had to fire a customer. It's not fun. I'm sure you thought long and hard before you made the decision to let them go. Sandra Yancey , CEO and & Founder of eWomenNetwork, calls it "Bless and Release." The 80/20 .... Read More
4 Mistakes in Customer Service & How to Overcome Them
The recent customer service debacle on United Airlines where a passenger was violently removed from their plane must have caused many business owners to go back to their customer service policy to make sure nothing that horrific would ever happen to them. These days you can't afford to make b .... Read More
How to Get and Keep High-End Clients
Dr. Venus, founder of the Black Women Millionaires Movement, loves the quote, "People don't remember what you say; they remember how you made them feel." That is ever more true if you want to get and keep high-end clients. And let's face it. W .... Read More
