Your First Steps Towards Traditional Publishing
We’ve talked a lot about the benefits of entrepreneurs writing and publishing books. We’ve covered the pros and cons of traditional publishing vs. self-publishing and covered what you need to do in self-publishing to increase your chances of bookstore placement . But if you’ve bee .... Read More
The Importance of Trademarks for Entrepreneurs
Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur
Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
Building Your Intentional Nonprofit Partnership
Why Build a Nonprofit Partnership? There’s plenty of buzz these days about “Cause Marketing.” Businesses are entering into partnerships with diverse nonprofits in order to enhance their image, boost sales, engage employees, and build customer loyalty. Most likely, if you are an .... Read More
How to Climb Out of the Plateau and Grow Your Business
Have you hit a plateau? Has your business just stopped growing and you just can’t figure out why? Are you exhausted? Do you feel like you spend every day running just to keep up and still falling short? In our society today, we are expected to do and be so man .... Read More
6 Steps to Turn Boring Processes into Profits
Let’s face it. In many ways, creating, implementing and following processes IS boring. Creating processes the first time can be hard, tedious, and time consuming. Since we’re already overwhelmed with too much to do and too little time to do it, it’s the last .... Read More
3 Ways Your WHY Story Will Attract Loyal Customers
The #1 way to create rapport and emotional connection is to become a GREAT storyteller. It’s one of the most powerful communication tools to grow your business quickly. Whether you present your offers 1-to-1, to groups, online or offline, a story will capture attention an .... Read More
