Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
How to Use Instagram Live to Elevate Marketing Strategies
Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More
How to Protect Your Energy During COVID-19
Keeping a positive mindset during a negative time is crucial, especially for business owners. This week, COVID-19, known most popularly as the Coronavirus, has taken the world by storm becoming one of the worst pandemics in recent years. A mandated quarantine was put into place and states have s .... Read More
5 Crystals Every Entrepreneur Should Have
Let’s face it, we all could use a little help in building our business, I happen to enlist the help of things that have a high vibration, such as crystals!
Citrine Let’s start with Citrine . I love Citrine. The color of the sun's golden rays. Citrine is known as the merch .... Read More
How Aesthetic Plays an Important Role in Business
If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More
Smart Ways to Create Memorable Unboxing Experiences for Your Brand
For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities. The packaging arose from the demand for the protec .... Read More
3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur
Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
