Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

The Pros and Cons of Hiring a Dedicated Social Media Team

The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More

How to Protect Your Energy During COVID-19

Keeping a positive mindset during a negative time is crucial, especially for business owners. This week, COVID-19, known most popularly as the Coronavirus, has taken the world by storm becoming one of the worst pandemics in recent years. A mandated quarantine was put into place and states have s .... Read More

5 Crystals Every Entrepreneur Should Have

  Let’s face it, we all could use a little help in building our business, I happen to enlist the help of things that have a high vibration, such as crystals!
Citrine Let’s start with Citrine . I love Citrine. The color of the sun's golden rays. Citrine is known as the merch .... Read More

Smart Ways to Create Memorable Unboxing Experiences for Your Brand

   For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities.   The packaging arose from the demand for the protec .... Read More

6 Tips for Creating Better Facebook Ads

   Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More

3 Reasons Why a Selfie or Headshot Just Won’t Cut It Anymore for the Online Entrepreneur

Image Is Everything It used to be that a great business headshot would grab attention. But with more and more brick and mortar stores going out of business every day, and every other woman and her sister starting an online business, a headshot is no longer enough. In order to connect wit .... Read More

How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday

It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More

Building Your Intentional Nonprofit Partnership

Why Build a Nonprofit Partnership? There’s plenty of buzz these days about “Cause Marketing.” Businesses are entering into partnerships with diverse nonprofits in order to enhance their image, boost sales, engage employees, and build customer loyalty. Most likely, if you are an .... Read More