Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

The Pros and Cons of Hiring a Dedicated Social Media Team

The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More

Social Media Challenges: What Are They And How They’re Important for Entrepreneurs

 Social media challenges are tremendously helping entrepreneurs grow their businesses and increase their brand awareness. People love challenges on social media because it challenges them to become a better version of themselves. Challenges are an easy way to increase engagement and genuinel .... Read More

Apps That Help Entrepreneurs Optimize Their Digital Marketing Strategy

Did you know that there ar e 582 million entrepreneurs in the world? With numbers like this, entrepreneurs everywhere need a competitive edge. If you’re building and scaling a business, chances are you’re constantly on the lookout for .... Read More

Mindfulness Tips for Entrepreneurs When the Going Gets Hard

During times of uncertainty and hardship, it’s necessary to practice mindfulness. You will come across a lot of these moments as an entrepreneur, and it’s normal to be uncomfortable. However, you must get used to checking in with your thoughts and feelings to understand what is going on. This mi .... Read More

The Benefits of Using Instagram Reels for Business

Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More

How to Change Your Mindset to See a Challenge as an Opportunity

The journey of becoming a successful entrepreneur usually starts with the shifting of the mindset. This involves a lot of self-realization and the patience to understand one’s self in relation to outside factors. One of the biggest things that many entrepreneurs may have to face is moving from s .... Read More

How to Use Instagram Live to Elevate Marketing Strategies

Live video streaming is the new social media trend - and it’s here to stay. From TikTok, YouTube Live, Facebook Live, and Instagram Live, influencers and brands are constantly taking advantage of live features across social media platforms. So, if you’re not utilizing it, you could be missing ou .... Read More

How Aesthetic Plays an Important Role in Business

  If you attended our 19th Annual Entrepreneur Conference + Expo, then you dipped your toes into the importance of aesthetics in your business. Aesthetic is the philosophical study of beauty and taste. The term stems from the Greek word “ aisthetikos ,” meaning “of sense perception,” and is .... Read More

5 Tips for Aspiring Women Entrepreneurs Eager to Get Going

According to the National Association of Women Business Owners , America has nearly 12 million women-owned businesses, employing nine million people and generating revenue of $1.7 trillion. Being a woman entrepreneur is an extremely rewarding experience; yet, starting a business isn’t as easy .... Read More