The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
It’s now been sixth months since I started my journey with eWN. Prior to eWomenNetwork I spent 10 years in Business Development at Barnes & Noble, where I focused heavily on live events for major authors, book festivals, and more. In addition to that, I also have backgrounds in theat .... Read More
The Importance of Business Conferences for Entrepreneurs
When it comes to being an entrepreneur, it’s not always about what you know, it’s also about who you know. It doesn’t matter how new or experienced you are as an entrepreneur, or how big or small your business is. Attending relevant events and conferences allow you to take your business to t .... Read More
7 Social Media Trends for the Rest of 2021
A lot has happened so far in 2021, and the hit of the COVID-19 pandemic has altered the role social media plays within brands. That meant that while some of the trends which were predicted pre-pandemic did end up following through, some didn’t emerge at all. Most notably, eCommerce sales have .... Read More
Reimagining Success in Your Business in 2021
It’s always the perfect time to reflect on how far you have come and where you want to go in the future. This goes for all areas of your life, but particularly for success in your business in 2021. No matter what is happening in the environment around you, reflecting and adjusting are two things .... Read More
Top Small Business Trends to Watch For in 2021
This year was full of unexpected disruptions and transitions for small businesses, and it’s looking like 2021 will be the year of continued growth. Small businesses must put all that was learned this year into action in order to achieve success. Here are eight small business trends to wa .... Read More
How Kindness Goes a Long Way for Entrepreneurs
When you think about the word ‘entrepreneur’, qualities like leadership, fierceness, and hard-working might come to mind. But what about the quality of kindness? The theme of collaboration over competition has surfaced over the years chan .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
