The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Your First Steps Towards Traditional Publishing
We’ve talked a lot about the benefits of entrepreneurs writing and publishing books. We’ve covered the pros and cons of traditional publishing vs. self-publishing and covered what you need to do in self-publishing to increase your chances of bookstore placement . But if you’ve bee .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
It’s now been sixth months since I started my journey with eWN. Prior to eWomenNetwork I spent 10 years in Business Development at Barnes & Noble, where I focused heavily on live events for major authors, book festivals, and more. In addition to that, I also have backgrounds in theat .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
The Importance of Business Conferences for Entrepreneurs
When it comes to being an entrepreneur, it’s not always about what you know, it’s also about who you know. It doesn’t matter how new or experienced you are as an entrepreneur, or how big or small your business is. Attending relevant events and conferences allow you to take your business to t .... Read More
8 Public Relations Tips Every Entrepreneur Can Implement Without Having A Degree In PR
Understanding the power of your unique story and media is critical for your business's success. First let’s discuss what Public Relations , also known as PR is, PR is the art of creating and delivering messages that generate publicit .... Read More
Reimagining Success in Your Business in 2021
It’s always the perfect time to reflect on how far you have come and where you want to go in the future. This goes for all areas of your life, but particularly for success in your business in 2021. No matter what is happening in the environment around you, reflecting and adjusting are two things .... Read More
How to Gain PR During a Pandemic
During unprecedented times, it’s best to tailor your marketing strategies to change in line with the environment the world is currently living in. Many businesses have transformed their marketing plan in the past couple of months due to COVID-19, and we can guarantee that if they did it correctl .... Read More
5 Public Relations Tips for Entrepreneurs
As an entrepreneur, spreading awareness of your brand is vital. It’s what drives business and increases sales, which ultimately leads to profits. Many marketing tactics can help grow brand awareness including public relations. Understanding the importance of media and storytelling can help eleva .... Read More
