The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
It’s now been sixth months since I started my journey with eWN. Prior to eWomenNetwork I spent 10 years in Business Development at Barnes & Noble, where I focused heavily on live events for major authors, book festivals, and more. In addition to that, I also have backgrounds in theat .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Best Soft Perks to Attract & Retain Your Dream Team
Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees. How you create your team is all about what works for your specific needs and goals. But whether it be an assi .... Read More
The Importance of Business Conferences for Entrepreneurs
When it comes to being an entrepreneur, it’s not always about what you know, it’s also about who you know. It doesn’t matter how new or experienced you are as an entrepreneur, or how big or small your business is. Attending relevant events and conferences allow you to take your business to t .... Read More
Reimagining Success in Your Business in 2021
It’s always the perfect time to reflect on how far you have come and where you want to go in the future. This goes for all areas of your life, but particularly for success in your business in 2021. No matter what is happening in the environment around you, reflecting and adjusting are two things .... Read More
Technological Assets: Why Headsets Are Vital For Remote Working
What better time to upgrade your technology than during a pandemic where you can only work from your home office? Companies around the world are pivoting and getting innovative with their use of technological resources. This is no surprise with the current rise of the digital space. If you can’t .... Read More
3 Sure-fire Strategies To Growing Your Network
Successful start-ups know that they can go from nothing to something by leveraging the power of a network of meaningful people to help propel their business. As an entrepreneur, I get asked a lot about how entrepreneurs can success .... Read More
3 Hacks to Not Let the Holidays Get to Your Hips
As business women, I hesitate bringing this topic to the table. The thing is, studies show that there is a direct correlation between our self-esteem and the success of our business. A recent article from the Body Mind Institute couldn’t have s .... Read More
