Th e 9th Annual PLATINUM Summit took place at the Balboa Bay Resort in Newport Beach, CA. It was an event to remember. Let's hear what people are saying! "OMG. All I can say about my first PLATINUM Summit is "WHY WAS THIS MY FIRST PLATINUM SUMMIT?" Sandra has been speaking .... Read More
Your First Steps Towards Traditional Publishing
We’ve talked a lot about the benefits of entrepreneurs writing and publishing books. We’ve covered the pros and cons of traditional publishing vs. self-publishing and covered what you need to do in self-publishing to increase your chances of bookstore placement . But if you’ve bee .... Read More
The Importance of Trademarks for Entrepreneurs
Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More
The Foundations of Social Media for Business Owners
Social Media is here to stay, and the reality is that a social media presence is no longer optional for businesses, it’s mandatory. Consumers are now more likely to visit a business’s Facebook page before visiting their website, and if you’re not in the game, you’ll be seen as .... Read More
Happy Birthday, Sandra. We are long overdue for a chat. Life has a way of taking you by the horns, as they say. Thought this would be a good time to check in. Feeling a bit more reflective these days. Some things I want you to know and not get l .... Read More
The Business Women of Rom-Coms
It’s that time of year! The time where couples pair off in dimly lit five-star restaurants to celebrate their love, or (in more cynical cases) try to revive it with a good cut of steak and false promises. Just kidding (mostly). It IS however the time of year I personally enjoy watc .... Read More
Success Reimagined 3.0 was one for the ages! And I’m not just saying that because we spent several days assembling lightboxes, though I am incredibly happy you all seem to love them so much! What SR 3.0 looked like in Dallas. While the Yancey trio was on .... Read More
Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
