As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
In the age of red carpets and action figures, there are plenty of notable women we’re told to look up to as style icons, but what about BOSS ICONS? Women characters who not only break the mold of the one-dimensional women so often written by men, but women we asp .... Read More
15 Items Every Entrepreneur Should Own
As an entrepreneur, you're prepared for any and everything to come your way. That means stocking up on items that you need to carry with you every day from meetings to the office to working from home. But what exactly are these essentials? We’re diving into the 15 items that every entrep .... Read More
5 Practices for a Positive and Productive Commute
Between the morning rush, traffic and our to-do list waiting for us at our desks, it can be hard to have positive and relaxing mornings, let alone commutes. According to a recent survey by Car Rentals on mental blocks and morning commutes , a stressful commute can be a major contributor to .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
The Four Best Practices for Creating the Perfect Elevator Pitch
Imagine this. It’s Tuesday, you are riding the elevator up to the fifth floor of your office. The elevator stops on the second floor and your CEO hops on. “Hi,” they say. “What do you do?” You have three floors to nail what to say and no idea where to begin - what do you do? Maybe this exac .... Read More
