Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Difference Between Being Productive and Being Busy
Believe it or not, there is a difference between being productive and just being busy. Let’s break it down by the definitions: Productive means producing or able to produce large amounts of goods or other commodities. Busy means having a great deal to do or keeping occupied. You might think at f .... Read More
Does Content-Based Web Design Leads to Better SEO for Business?
If you are a business owner, then one of the most important things for you to do would be to have a utility-based business website, but, it also needs to have a great design. Your business website is going to be the leading platform .... Read More
How To Make Sure That The Content You Publish Directly Contributes To Your Business’ Growth
Today, the web is flooded with content. Recognizing and expanding sustainable competitive advantage could easily be considered one of the most challenging activities for a new business venture. The process can often be extremely challenging for the regular small business owner, as the jo .... Read More
Four Ways LinkedIn Can Help Excel Your Career
When you initially hear the word “LinkedIn” there are many terms that may come to mind - professional, business, resumé, etc. It may not even be the first platform you think of when it comes to social media. However, the times hav .... Read More
7 Websites All Female Business Owners Should Read
As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More
Creative Gifts for the Female Entrepreneur
‘Tis the season of giving, and with that comes the long lists of gifts you need to get for those dear to you. What seems easy at the beginning of your shopping trip can become a little tricky when you realize that every gift idea you had wasn’t the best. We’re here to make it a bit easie .... Read More
