The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it.  You know your business better than anyone, and your brand is the creative manifestation of your business.  What would Nike be without the swoosh?  What would Disney be without the iconic swirling type font?  What would Tiffany & Co. be without .... Read More

How to Run a Successful Business as an Introvert

   That's right!  Oprah Winfrey considers herself an introvert! There’s always been lots of talk about the pros and cons of extroverts versus introverts.  The stereotype often paints extroverts as the gregarious go-getters and introverts as the quiet wallflowers.   .... Read More

Tips On How to Run a Business With Your Significant Other

 So you are looking for a business partner, who better to start your business with than your life partner? The person who gets every aspect of you. It sounds like a great idea, right? Well, that’s not always the case. If you are choosi .... Read More

One Proven Method to Never Let Fear Hold You Back in Your Business Again

   Have your fears literally been calling the shots in your business? Do you have limiting beliefs that are standing between you and the kind of business you could have?  As a fellow entrepreneur I know first-hand what fear feels like and the effect that this can have on your business .... Read More

7 Important Things to Consider When Redesigning Your Business's Logo

 
  The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More

7 Websites All Female Business Owners Should Read

As a female business owner, you don’t always have time to follow all of the news or read everything on the web. It’s understandable—you’re building a business, after all. That’s why you have to be selective with what you spend your time on. For that reason, it’s helpful to keep your eye on tru .... Read More

Creative Gifts for the Female Entrepreneur

‘Tis the season of giving, and with that comes the long lists of gifts you need to get for those dear to you. What seems easy at the beginning of your shopping trip can become a little tricky when you realize that every gift idea you had wasn’t the best. We’re here to make it a bit easie .... Read More