The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Business Lessons From Our Favorite Spooky Movies
Scary Movies aren’t for everyone, but I have always loved them. It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me. And yet as a kid, .... Read More
8 Public Relations Tips Every Entrepreneur Can Implement Without Having A Degree In PR
Understanding the power of your unique story and media is critical for your business's success. First let’s discuss what Public Relations , also known as PR is, PR is the art of creating and delivering messages that generate publicit .... Read More
Recovering the Personal Touch in Recruiting
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I n today’s world of hustle and bustle, it seems that every business is turning to artificial intelligence (AI) for solutions. While in the vast majority of cases, this approach is both constructive and cost-effective, when it comes to recruiting, candidates ar .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
