The Top 10 Branding Mistakes Small Businesses Make

Branding is exciting. There's no way around it.  You know your business better than anyone, and your brand is the creative manifestation of your business.  What would Nike be without the swoosh?  What would Disney be without the iconic swirling type font?  What would Tiffany & Co. be without .... Read More

Business Lessons From Our Favorite Spooky Movies

Scary Movies aren’t for everyone, but I have always loved them.  It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me.  And yet as a kid, .... Read More

How to Tailor an Office Space For Your Home-Based Business To Thrive

A home-based business has some obvious benefits, such as flexibility, scalability, and cutting your commute. However, unless your home can accommodate your work adequately, it could actually get in the way of your progress. Here’s how to make sure you have the right workspace set up so that noth .... Read More

5 Ways Technology is Changing Business

Click Here Technological advancements have entirely reshaped business by making processes more efficient. This trend has aided in .... Read More

Recovering the Personal Touch in Recruiting

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I n today’s world of hustle and bustle, it seems that every business is turning to artificial intelligence (AI) for solutions. While in the vast majority of cases, this approach is both constructive and cost-effective, when it comes to recruiting, candidates ar .... Read More

7 Important Things to Consider When Redesigning Your Business's Logo

 
  The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More