As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
Business Lessons From Our Favorite Spooky Movies
Scary Movies aren’t for everyone, but I have always loved them. It makes no sense why I love them. As a child and now as an adult I am incredibly easy to scare. To this day I will jump out of my skin if someone comes up and surprises me. And yet as a kid, .... Read More
The Best Soft Perks to Attract & Retain Your Dream Team
Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees. How you create your team is all about what works for your specific needs and goals. But whether it be an assi .... Read More
In the age of red carpets and action figures, there are plenty of notable women we’re told to look up to as style icons, but what about BOSS ICONS? Women characters who not only break the mold of the one-dimensional women so often written by men, but women we asp .... Read More
Why Having A Supportive Tribe Is So Important To Success
One of the most appealing reasons to become a business owner is the freedom it has to offer, but the advancement of your business relies on you in many ways which can become very lonely. The business world can be cut-throat and there are many ups and downs along the way, so having a support syst .... Read More
6 Free Tools for Entrepreneurs to Build Their Brand
If you’re an entrepreneur or business owner, your online presence might not reflect the hard work and reputation that you’ve built in real life. For some, there may even be a significant difference between your business’s digital footprint and traditional marketing footprint (i.e. advertisements .... Read More
Discover the feeling of peacefulness and productivity as Diane explains how to set yourself up for a successful workspace and environment.
As a highly successful author, celebrity speaker and creator of the Diane Halfman Academy, she has 24 years of experience in this work. Diane is an ex .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
Welcome to the Era of the Modern Worker
Intro to the Modern Worker: From your office desk, to your favorite coffee shop or the middle seat on an airplane, your work can be on-the-go as much as you are. Welcome to the wonderful era of the Modern Worker!
As a Modern Worker, you need the agility & flexibility in yo .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
