What a day it was yesterday - such a big day for us!
1. Awareness
Goal: To show the value of your product or service, provide educational content and build a relationship with your subscriber.
Do: Educate, be helpful.
Don’t: Sell, give specific details of your products/services too much, try to get your subscribers to purchase.
2. Consideration
Goal: To build a deeper relationship with your subscriber, introduce them to your product/service & nurture them with contextual or targeted content.
Do: Provide educational content tailored to your subscriber, deliver content that is product specific, be helpful.
Don’t: Be too salesy, send content that isn’t applicable to your subscriber.
3. Conversion
Goal: To convince your subscriber to purchase.
Do: Talk about the benefits of your product/service, show off your product/service, offer discounts & promotions to convince subscribers to purchase, create a sense of urgency to compel subscribers to purchase right away.
Don’t: Overwhelm subscribers with sales assets & sales calls.
4. Loyalty
Goal: To retain your customers and instill loyalty by delighting subscribers with helpful content and awesome service.
Do: Give helpful information, send educational content relevant to your customers.
Don’t: Stop interacting with your customers or adding value.
5. Advocacy
Goal: To turn your customers into fans who talk about your company and refer you to their friends.
Do: Connect with your loyal customers, keep delighting your customers with awesome content and service.
Don’t: Forget about your customers.
Automation is Your Friend: Utilizing Automation to Build Your Digital Presence
Once you understand the 5 steps, it’s time to automate! After all, keeping up with your sales funnel can be daunting.
Have you heard of Hootsuite and Tweetdeck? Those are examples of automation tools … some of the first we used to organize ourselves on social media. When it comes to email sales funnels it’s important to engage with your customer. You need to know how you would respond when someone doesn’t open your email, when they open it and don’t respond, when they open it and click on a link but don’t buy and when they open it and click on a link and DO buy. What would you say to each of these types of situations? Well, you can plan your response and have your automation tool respond for you! You can use online software that allows you to automate repetitive tasks, reduce human error, manage complexity and measure and optimize your efforts.
For example, InfusionSoft is the top-tier email marketing tool that allows you to create extensive auto-responders. Many of the email marketing softwares offer auto-responding as well, just not as extensively. You decide your needs and automate away!
This is just a tip of the iceberg. If you want help creating your own effective sales funnel, click here.
Author and Curator of Fabulous Content,
Phyllis Smith, Content Manager
eWomenNetwork
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