Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Best Soft Perks to Attract & Retain Your Dream Team
Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees. How you create your team is all about what works for your specific needs and goals. But whether it be an assi .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
3 Sure-fire Strategies To Growing Your Network
Successful start-ups know that they can go from nothing to something by leveraging the power of a network of meaningful people to help propel their business. As an entrepreneur, I get asked a lot about how entrepreneurs can success .... Read More
Top 5 Game of Thrones Women Empowerment Lessons
*Warning: this post contains spoilers ahead*
We all know about the greatness that is Game of Thrones. Even if you don’t watch it, there is no way you can avoid it. The show and its characters, are everywhere you go, the covers of magazines, the home screen on your Amazon Fi .... Read More
