The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
7 Wonder Woman Lessons Every Business Woman Should Know
Are you planning on making 2020 the year to beat the odds and unveil the strength you didn’t know you had within you? Now that you’ve taken the leap to start your own business, start working on building the confidence you need to become much more than a business woman .... Read More
“I don’t understand why this is happening. I know I can help, but either they don’t get back to me or when they do, they ask for a discount or they tell me they don’t have enough money to work with me, even though they say they want to.” The frustratio .... Read More
Five Secrets For A Thriving Business
When it comes to growing your own business, networking with the right people, and having new and consistent customers coming through your front door or website, even if you live in a small town, do not discount organic social media. You’ve got the products, written the book, .... Read More
How to De-stress During an Overwhelming Week
Maintaining what feels like a hundred tasks over the span of seven days can become overwhelming. This causes stress and ultimately creates a worn-out version of yourself. Over time stress can lead to anxiety, depression, a low immune system, and other harmful effects. .... Read More
Labor Costs - Critical to Profitable
Critical mass is defined as the minimum amount of something required to start or maintain a venture. The minimum amount! Hmm… let’s think about that for a moment: Within business, we never want to have just the minimum amount of money to pay our bill .... Read More
Wise Women Insights 001: Do You Know the Language of Trust?
Imagine, for a moment, that whenever you speak to someone about your products or services, they believe everything you say! You can talk to anyone and provide a reasonable explanation about what you do and why they should buy and the other person believes you. How ea .... Read More
A boundary is a line that marks the limits of an area. Webster’s dictionary goes on to give an example “those two trees mark the boundary of our property.” Sounds simple enough right? I mean it’s a pretty straightforward concept. But when I say the word bou .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
