As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
Company Core Values: Why Have Them?
The values that a company lays out will shape its future, culture, community, and consumer experience. If you read a company’s core values and scoff, you’ve probably had a negative experience and aren’t buying into the company. There is no reason you have to as a consumer. The world .... Read More
Smart Ways to Create Memorable Unboxing Experiences for Your Brand
For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities. The packaging arose from the demand for the protec .... Read More
