Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
Top Small Business Trends to Watch For in 2021
This year was full of unexpected disruptions and transitions for small businesses, and it’s looking like 2021 will be the year of continued growth. Small businesses must put all that was learned this year into action in order to achieve success. Here are eight small business trends to wa .... Read More
7 Last-Minute Ideas for a Successful Small Business Saturday
It’s almost that time of the year for small businesses to thrive - if the right marketing strategies are in place, of course. The holidays are here and so are all the events created to boost business in all aspects. From Cyber Monday to Small Business Saturday, anyone can ramp up customer engag .... Read More
13 Productivity Tips to Help Small Business Entrepreneurs
Productivity is very different when you’re a small business owner compared to large corporations. You’re making due, with limited resources and time. So, figuring out how to adapt your own strategies that work is very important. From figuring out which systems to put in place, and onboar .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
Recovering the Personal Touch in Recruiting
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I n today’s world of hustle and bustle, it seems that every business is turning to artificial intelligence (AI) for solutions. While in the vast majority of cases, this approach is both constructive and cost-effective, when it comes to recruiting, candidates ar .... Read More
How to Make the Most Out of Your Taxes
Being an entrepreneur often seems like the dream life when you get to focus on the fun parts like marketing, networking, and even sales. But all of the fun parts may be a waste if you are not focusing on the bottom line. One area that you can pay attention to that will really .... Read More
