Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
7 Last-Minute Ideas for a Successful Small Business Saturday
It’s almost that time of the year for small businesses to thrive - if the right marketing strategies are in place, of course. The holidays are here and so are all the events created to boost business in all aspects. From Cyber Monday to Small Business Saturday, anyone can ramp up customer engag .... Read More
10 Podcasts Every Female Entrepreneur Should Be Listening To
As entrepreneurs, we’re always looking for new ways to grow our business. It can be both intimidating and thrilling specifically being a female entrepreneur. You can go from feeling on top of the world after a bunch of successful meetings to feeling anxious and overwhelmed when a client campaign .... Read More
Brand Development Focused On A New Target Audience
The value proposition of every business is critical to the success or failure of the business. As a business owner or entrepreneur, what are the values your business stands for or represents? What is your brand strategy? And how do you define your target audience? These are pertinent quest .... Read More
Top 5 Game of Thrones Women Empowerment Lessons
*Warning: this post contains spoilers ahead*
We all know about the greatness that is Game of Thrones. Even if you don’t watch it, there is no way you can avoid it. The show and its characters, are everywhere you go, the covers of magazines, the home screen on your Amazon Fi .... Read More
How to Take Advantage of Black Friday, Small Business Saturday and Cyber Monday
It’s November, and for many, it means Thanksgiving, harvesting and the peak of fall is here, but for others, it means business - Black Friday, Small Business Saturday, and Cyber Monday. As a business owner, these special holiday shopping days can bring opportunity for increased c .... Read More
