The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Your First Steps Towards Traditional Publishing
We’ve talked a lot about the benefits of entrepreneurs writing and publishing books. We’ve covered the pros and cons of traditional publishing vs. self-publishing and covered what you need to do in self-publishing to increase your chances of bookstore placement . But if you’ve bee .... Read More
Thank you cards are an excellent way to practice gratitude. Intentional gratitude practice does wonders for the soul, but also for your business plan. We attract the energy we put out. When we’re internally in the mode of “me, me, me” people can tell whether we op .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
8 Public Relations Tips Every Entrepreneur Can Implement Without Having A Degree In PR
Understanding the power of your unique story and media is critical for your business's success. First let’s discuss what Public Relations , also known as PR is, PR is the art of creating and delivering messages that generate publicit .... Read More
10 Must-Watch Documentaries for Female Entrepreneurs
With the ongoing pandemic, chances are you’re still spending a lot of time at home. But if you’re looking for some inspiration and motivation to help you reach the next level of success in your business, you don’t have to go too far from your couch. There are many books and films you can spend y .... Read More
How to Gain PR During a Pandemic
During unprecedented times, it’s best to tailor your marketing strategies to change in line with the environment the world is currently living in. Many businesses have transformed their marketing plan in the past couple of months due to COVID-19, and we can guarantee that if they did it correctl .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
5 Public Relations Tips for Entrepreneurs
As an entrepreneur, spreading awareness of your brand is vital. It’s what drives business and increases sales, which ultimately leads to profits. Many marketing tactics can help grow brand awareness including public relations. Understanding the importance of media and storytelling can help eleva .... Read More
