The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
Perfecting Your Elevator Pitch
Elevator pitches are extremely important for entrepreneurs in any relationship-building interaction. It is exactly what it sounds like; a pitch that is as long as an elevator ride. In other words, a brief, persuasive speech that you can use to spark interest in what your organization does. Thi .... Read More
The Benefits of Using Instagram Reels for Business
Last year, Instagram released a new feature on its platform, Reels, where users get to create and upload a short video of up to 15 seconds, which changed the video marketing game. With its popularity on Instagram and over 60 percent of businesses using video marketing as a tool in 2021, Reel .... Read More
5 Ways You Can Avoid Stagnant Productivity While Working Remote
It’s still a very uncertain time as the COVID-19 pandemic continues and numbers are constantly fluctuating. Many business owners are taking safe measures by pushing the returning to office date all the way into 2021. This means working remotely will continue to be a trend we see throughout the r .... Read More
You’ve decided to start a business and leave your day job, congrats! It’s an exciting time to step into entrepreneurship and find that freedom that’s been calling you. You’re probably excited and a little nervous at the same time, which is totally understandable. It’s a big step! Big steps nee .... Read More
The Four Best Practices for Creating the Perfect Elevator Pitch
Imagine this. It’s Tuesday, you are riding the elevator up to the fifth floor of your office. The elevator stops on the second floor and your CEO hops on. “Hi,” they say. “What do you do?” You have three floors to nail what to say and no idea where to begin - what do you do? Maybe this exac .... Read More
