The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
The Entrepreneurs of Pop Culture
We live in the age of binge-watching TV and films from the comfort of our living rooms and it's never been easier to feel connected to the journeys of the characters on our screens. Let's take a look at some pop culture entrepreneurs and see what we can learn from their successes an .... Read More
6 Essential Books for Entrepreneurs
There are many challenges to being an entrepreneur, but one of the most exciting (and time-consuming) is that to stay on top of your game, you’re always in a state of self-improvement. It may be easy to walk into a bookstore and head to the business section or click on the bestseller .... Read More
The Importance of Trademarks for Entrepreneurs
Andrei Mincov, Founder and CEO of Trademark Factory started his career in intellectual property because of his father. Even though Andrei had just started law school, he never actually saw himself as a lawyer. But then one day his father (a famous composer) heard his music on the ra .... Read More
How to Achieve A Millionaire Mindset As An Entrepreneur
So you want to grow in various ways as an entrepreneur this year. You set your resolutions and have a pretty good idea of what you want for yourself, but have you taken the necessary steps to ensure that your goals are attainable? One of the best steps you can take to become the best version of .... Read More
8 Tips for Dealing With Conflict Management In The Workplace
In a work environment, it is normal, to some extent, for conflicts to occur. After all, employees generally have very different values and personalities. On the one hand, this difference can be enriching. On the other hand, the constant presence of friction can hinder corporate life. .... Read More
How Multi-Talented Women Are Reshaping The Tech Space
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The tech industry is .... Read More
Recovering the Personal Touch in Recruiting
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I n today’s world of hustle and bustle, it seems that every business is turning to artificial intelligence (AI) for solutions. While in the vast majority of cases, this approach is both constructive and cost-effective, when it comes to recruiting, candidates ar .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
Why You Need a Content Audit & How To Do It
What is a content audit and do I need one? I’ll answer the second part of that question first, YES! Now to the first part of that question – what is a content audit? Content itself is anything you are saying, writing, publishing to get the message out about your product or .... Read More
