The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Your First Steps Towards Traditional Publishing
We’ve talked a lot about the benefits of entrepreneurs writing and publishing books. We’ve covered the pros and cons of traditional publishing vs. self-publishing and covered what you need to do in self-publishing to increase your chances of bookstore placement . But if you’ve bee .... Read More
Self-publishing a book has become an increasingly popular business strategy for entrepreneurs. It makes sense, you get a lot out of it. Enhancing brand awareness, establishing yourself as an expert in your field, and generating warm leads are all appealing outcomes, for sure. An .... Read More
As an entrepreneur, you have a lot on your plate. While marketing may not be your industry, you probably already know that marketing is essential to how the world perceives you and your brand. Logo, tagline, brand guide, website, social media, and beyond-there’s a lo .... Read More
“A mastermind group is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members.” Have you ever wondered why Pixar movies are so consistently good? It’s because in the mid-90s they shucked the standard model of mo .... Read More
Traditional Publishing vs. Self-Publishing
Writing a book is an incredible ambition and for entrepreneurs it has many advantages. Establishing yourself as an expert and having a book out there is a great way to gain exposure and grow your business. The good news is that it’s never been easier to publish .... Read More
Wise Women Insights 001: Do You Know the Language of Trust?
Imagine, for a moment, that whenever you speak to someone about your products or services, they believe everything you say! You can talk to anyone and provide a reasonable explanation about what you do and why they should buy and the other person believes you. How ea .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
