The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Success Reimagined 3.0 was one for the ages! And I’m not just saying that because we spent several days assembling lightboxes, though I am incredibly happy you all seem to love them so much! What SR 3.0 looked like in Dallas. While the Yancey trio was on .... Read More
In the age of red carpets and action figures, there are plenty of notable women we’re told to look up to as style icons, but what about BOSS ICONS? Women characters who not only break the mold of the one-dimensional women so often written by men, but women we asp .... Read More
Perfecting Your Elevator Pitch
Elevator pitches are extremely important for entrepreneurs in any relationship-building interaction. It is exactly what it sounds like; a pitch that is as long as an elevator ride. In other words, a brief, persuasive speech that you can use to spark interest in what your organization does. Thi .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
How Kindness Goes a Long Way for Entrepreneurs
When you think about the word ‘entrepreneur’, qualities like leadership, fierceness, and hard-working might come to mind. But what about the quality of kindness? The theme of collaboration over competition has surfaced over the years chan .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
