The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
It’s a very special time of year, my friends! In addition to wrapping up what we hope was a wonderful 2021 for you AND being in the thick of the holidays, we thought we’d take a moment to talk about Sandra’s Favorite Things. Red Leaf Home Candles When you walk into the e .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
How Kindness Goes a Long Way for Entrepreneurs
When you think about the word ‘entrepreneur’, qualities like leadership, fierceness, and hard-working might come to mind. But what about the quality of kindness? The theme of collaboration over competition has surfaced over the years chan .... Read More
Technological Assets: Why Headsets Are Vital For Remote Working
What better time to upgrade your technology than during a pandemic where you can only work from your home office? Companies around the world are pivoting and getting innovative with their use of technological resources. This is no surprise with the current rise of the digital space. If you can’t .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
