The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
Th e 9th Annual PLATINUM Summit took place at the Balboa Bay Resort in Newport Beach, CA. It was an event to remember. Let's hear what people are saying! "OMG. All I can say about my first PLATINUM Summit is "WHY WAS THIS MY FIRST PLATINUM SUMMIT?" Sandra has been speaking .... Read More
Why Having A Supportive Tribe Is So Important To Success
One of the most appealing reasons to become a business owner is the freedom it has to offer, but the advancement of your business relies on you in many ways which can become very lonely. The business world can be cut-throat and there are many ups and downs along the way, so having a support syst .... Read More
The Power of Aesthetic Intelligence for Your Business
Have you ever heard of AI? No, we’re not referring to artificial intelligence, we’re talking about aesthetic intelligence. This is a concept every entrepreneur must understand in order to stand out in saturated markets. Let’s dive a little deeper -- what it is, why it’s important for you .... Read More
How Kindness Goes a Long Way for Entrepreneurs
When you think about the word ‘entrepreneur’, qualities like leadership, fierceness, and hard-working might come to mind. But what about the quality of kindness? The theme of collaboration over competition has surfaced over the years chan .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
