Maintaining and Adapting to the Digital Side of Your Business
In the current climate of COVID-19, running a small business has faced its challenges. Whether your business is on a temporary pause or has decided to shift into the digital world of teleworking, how you approach the digital side of your business should adjust in response to everything going on. .... Read More
How to Increase Email Deliverability And Land in the Inbox
Emails have been a great communication channel to communicate with a B2B customer, if and only when tapped in the right way. What’s the point in sending bulk emails to the customer only to realize that none of them are landing in their inbox? It can be a headache for marketers when their email .... Read More
5 Reasons To Replace Your Stock Standard Website With A Sales Funnel
Click Here Extra, extra! Read all about it! A new marketing trend is starting to take shape, and Click funnels is the ground floor for it. .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
What's Your Relationship with Money?
Money - Every business owner wants it, BUT not every business owner wants to work for it, ask for it or even acknowledge it. There are times I get pushback for bringing up this topic. “LoriAnne, money isn’t everything!” Of course, it’s not, but money is in every a .... Read More
How to Bootstrap, Boogie and Borrow Your Way to Success
Almost 2 decades ago, Sandra Yancey bootstrapped her way from a room above her garage to create her dream. She succeeded, and continues to scale and re-imagine her business. Her company is now one of the largest women’s business networks in North America. Her journey from bootstrap to bo .... Read More
Women-Owned Businesses Lack Access to Capital
According to the 2012 Census report, women own 36% of all privately held businesses. They account for an economic impact of $3 trillion due to jobs they create and maintain. That's 16 percent of all U.S. jobs! Yet, one of the biggest issues for women-owned businesses is lack of access to capital. .... Read More
