Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

The Pros and Cons of Hiring a Dedicated Social Media Team

The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More

8 Public Relations Tips Every Entrepreneur Can Implement Without Having A Degree In PR

Understanding the power of your unique story and media is critical for your business's success. First let’s discuss what Public Relations ,  also known as PR is, PR is the art of creating and delivering messages that generate publicit .... Read More

Social Distancing Doesn’t Mean Abandoning Your Community

The COVID-19 pandemic has forced many entrepreneurs to change their day-to-day routine. One major factor being how they communicate. The days of meeting up at coffee shops or working from co-working spaces are temporarily gone. It’s time to get innovative with communication strategies and turn t .... Read More

6 Tips for Creating Better Facebook Ads

   Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More