Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
How to Build and Maintain a Community During a Pandemic
Most entrepreneurs faced a pivoting point during the pandemic, whether it was shutting down business or getting innovative with it. Perhaps one of the biggest challenges many faced was figuring out how to keep the community they’ve built thriving. With in-person interaction cut off and more cons .... Read More
6 Social Media Strategies to Consider During a Pandemic
When a pandemic strikes, it’s best to have your next social media strategy prepared. It’s important to focus on your digital marketing efforts since the likelihood of people staying home is very high. In fact, it’s one of the most crucial times to be in the digital space as platforms like Faceb .... Read More
How to Gain PR During a Pandemic
During unprecedented times, it’s best to tailor your marketing strategies to change in line with the environment the world is currently living in. Many businesses have transformed their marketing plan in the past couple of months due to COVID-19, and we can guarantee that if they did it correctl .... Read More
Ways to Improve Internal Processes During a Pandemic
Has your business slowed down? Are you putting certain aspects on pause? We’re here to let you know that it is completely normal. Many businesses are feeling the effects of the COVID-19 pandemic. In fact, 96 percent of small business owners say their businesses have been impacted. Howe .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
6 Best Facebook Practices for Entrepreneurs
This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More
