Leveraging Micro-Influencers to Grow Your Business
You’ve probably heard all about influencers. If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing. My mother, however, couldn’t be more wrong (no one tell her I said that, please). Influ .... Read More
The Pros and Cons of Hiring a Dedicated Social Media Team
The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More
The Difference Between Being Productive and Being Busy
Believe it or not, there is a difference between being productive and just being busy. Let’s break it down by the definitions: Productive means producing or able to produce large amounts of goods or other commodities. Busy means having a great deal to do or keeping occupied. You might think at f .... Read More
Social Distancing Doesn’t Mean Abandoning Your Community
The COVID-19 pandemic has forced many entrepreneurs to change their day-to-day routine. One major factor being how they communicate. The days of meeting up at coffee shops or working from co-working spaces are temporarily gone. It’s time to get innovative with communication strategies and turn t .... Read More
How To Make Sure That The Content You Publish Directly Contributes To Your Business’ Growth
Today, the web is flooded with content. Recognizing and expanding sustainable competitive advantage could easily be considered one of the most challenging activities for a new business venture. The process can often be extremely challenging for the regular small business owner, as the jo .... Read More
6 Tips for Creating Better Facebook Ads
Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More
6 Best Facebook Practices for Entrepreneurs
This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More
