Leveraging Micro-Influencers to Grow Your Business

    You’ve probably heard all about influencers.  If you’re anything like my mother, you might think influencers are people who get famous and make money for doing nothing.  My mother, however, couldn’t be more wrong (no one tell her I said that, please).  Influ .... Read More

The Pros and Cons of Hiring a Dedicated Social Media Team

The popularization of social media may be less than twenty years old, but it’s not going away any time soon, if anything, it’s only ramping up. Regardless of whether you personally use (or like) social media, the reality is that a good majority of people visit a company’s social media before t .... Read More

Social Distancing Doesn’t Mean Abandoning Your Community

The COVID-19 pandemic has forced many entrepreneurs to change their day-to-day routine. One major factor being how they communicate. The days of meeting up at coffee shops or working from co-working spaces are temporarily gone. It’s time to get innovative with communication strategies and turn t .... Read More

6 Strategies that will Improve E-commerce Sales in 2019

  
A recent fact sheet reveals that more than 80% of the online population has used the internet to purchase something online. And of that, over 50% of people have made an online purchase more than once.  E-commerce is an ever-evolving industry. Ever since it has come into existenc .... Read More

Smart Ways to Create Memorable Unboxing Experiences for Your Brand

   For e-commerce companies, the package sent mostly represents the perfect point of contact and the connection and communication with the client. It is also one of the most underutilized marketing opportunities.   The packaging arose from the demand for the protec .... Read More

6 Tips for Creating Better Facebook Ads

   Advertisements are a marketing tactic that boosts brand awareness and lead to consumer consumption. In today’s Digital Age, things have changed from the typical billboard you would see on the side of the road. It’s all about utilizing social media and the tools each platform has t .... Read More

6 Best Facebook Practices for Entrepreneurs

This week we are tackling *drum roll please* FACEBOOK. As we mentioned before, in today’s day and age, having a digital footprint is an important part of running a business. Facebook is one of the older social media platforms that still exists and currently has more users on its platform .... Read More