The Top 10 Branding Mistakes Small Businesses Make
Branding is exciting. There's no way around it. You know your business better than anyone, and your brand is the creative manifestation of your business. What would Nike be without the swoosh? What would Disney be without the iconic swirling type font? What would Tiffany & Co. be without .... Read More
When you’re the boss, you’ve got a lot of people to shop for. Throughout the year we get closer and closer to the work family we’ve created for ourselves, and when the holidays roll around, we want to celebrate them and thank them appropriately. No matter what holiday your peopl .... Read More
The Best Soft Perks to Attract & Retain Your Dream Team
Every entrepreneur is different. Some have staffs of twenty, others have a staff of two. Some work exclusively with contractors, others have a mix of dedicated employees. How you create your team is all about what works for your specific needs and goals. But whether it be an assi .... Read More
How to Protect Your Energy During COVID-19
Keeping a positive mindset during a negative time is crucial, especially for business owners. This week, COVID-19, known most popularly as the Coronavirus, has taken the world by storm becoming one of the worst pandemics in recent years. A mandated quarantine was put into place and states have s .... Read More
How to Make the Most Out of Your Taxes
Being an entrepreneur often seems like the dream life when you get to focus on the fun parts like marketing, networking, and even sales. But all of the fun parts may be a waste if you are not focusing on the bottom line. One area that you can pay attention to that will really .... Read More
7 Important Things to Consider When Redesigning Your Business's Logo
The logo represents your company. By that, it means it represents all of your brand’s personality— from vision, mission and your goals to the products and services you are offering. Funny how a little and simple symbol impacts your company that much— that be .... Read More
The Looming Employment Crisis that Could Cripple or Fuel Your Business
There is a business crisis looming on the horizon. Like a big thunderhead, it has the potential to bring damaging winds of change and torrential rain that can wash out the well-established pathways used by businesses to get p .... Read More
LegalEASE - New Overtime Rules on Hold for Now
Employers have spent months preparing for the unprecedented changes to the minimum salary level required to exempt an employee from the new Federal overtime law, the Fair Labor Standards Act (“FLSA”) . Memos were prepared, handbooks .... Read More
